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What is Skinimalism?

Gone are the days when beauty trends focused on dark eye makeup looks and over-the-top photoshop worthy contouring. Beauty is skin deep, and the industry is embracing the idea of natural beauty. Makeup brands are focusing on ‘barely there’ makeup and accentuating natural features. We’ve seen this idea in trends like fluffy brows and lip stains. Skinimalism is when you bring together your beauty and skin care routine to create the perfect ‘no-makeup’ look. If you scroll through your Instagram feed, you’ll see less is more with today’s beauty trends.   The secret to developing a skincare routine that gives your healthy skin a dewy glow. We’re going to tell you how to build an effective skincare routine and how...

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Why Your Skincare Routine Needs an Oil Cleansing Balm

The start of the year is the perfect time to give your skincare routine a refresh. While skincare routines used to revolve around four simple steps, the first one has had an expansion. For years, beauty editors told us to cleanse, tone, apply serum and add moisturizer. Dermatologists and industry experts now recommend that you should double cleanse for the most effective treatment. Deciding which two products to use for your double cleanse can be difficult, and overwhelming if you’re not up-to-date with the latest research. We’re going to tell you about our No. 51 Oil Cleansing Balm and why you should be cleansing with oil instead of soap.      What is Double Cleansing? Cleansers are one product type that we...

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Why Sachi Inchi oil should be in your skincare ritual

Your skin needs antioxidants to fight free radicals. The antioxidant power of sacha inchi oil is impressive. The origins of Sacha inchi is a vine native to South America that has been harvested for its nutritional and medicinal benefits for 3000 years. The vine, a part of the Euphorbiaceae family, can grow up to three meters high, and flowers star-shaped fruits about five months after being planted. The fruits bear seeds which can be roasted and eaten, or sun-dried and cold-pressed to extract the sacha inchi oil. Sacha inchi oil has a significant 93% essential fatty acid composition. The breakdown of its essential fatty acids is 48% omega-3, 35% omega-6, and 9% omega-9. The most notable health benefit is that...

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5 Daily Skincare Steps for Glowing Skin

  "How do I get glowing skin?" Everybody wants a glowing and dewy complexion. To get this impressive facial presentation, you will have to incorporate five daily skin habits to your skincare routine.Step 1 - Double Cleanse A good cleanser is essential to glowing skin. Double cleansing is best. First, with an oil-based cleanser and again with a water-based cleanser. The method hinges on the science-backed principle that the oil-based cleanser will remove excess oil and oil-based product residue. The water-based cleanser will get rid of any pore-clogging dirt that remains, revealing perhaps the cleanest skin and clearest pores you'll ever know.Step 2 - Use an Oil CleanserUsing an oil-based cleanser can help rid your skin of impurities and sebum....

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The Amazing benefits of Strawberry Seed Oil

I love strawberries and eat them almost daily. I know that the juicy red fruit is packed full of vitamins for the body and skin. That's why I am so excited to feature organic strawberry seed oil in our No. 51 Rose Clay Cleansing Melt.   Strawberry Seed Oil, produced from the tiny seeds of these vibrant red berries, is gaining increased recognition for its impressive composition of essential fatty acids that includes up to 38% Omega-3 Linolenic Acid. Strawberry Seed Oil is also a rich source of tocopherols (vitamin E) and antioxidants.   Skin-loving Benefits of Strawberry Seed Oil   Strawberry Seed Oil is considered a 'dry oil,' which means it is absorbed quickly and easily and leaves no residue on...

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