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What is Skinimalism?

Gone are the days when beauty trends focused on dark eye makeup looks and over-the-top photoshop worthy contouring. Beauty is skin deep, and the industry is embracing the idea of natural beauty. Makeup brands are focusing on ‘barely there’ makeup and accentuating natural features. We’ve seen this idea in trends like fluffy brows and lip stains. Skinimalism is when you bring together your beauty and skin care routine to create the perfect ‘no-makeup’ look. If you scroll through your Instagram feed, you’ll see less is more with today’s beauty trends.   The secret to developing a skincare routine that gives your healthy skin a dewy glow. We’re going to tell you how to build an effective skincare routine and how...

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